origin story

Over a decade as a watch dealer and a lifetime as a collector, I’ve always been fascinated by professional tool watches and the stories they tell. In my humble opinion, a watch collector is not only the one who chases the next watch but the one who cherishes and actually wears his collection of timepieces. SPEZ is born as a result of that desire to upgrade and amplify the love for your watches in a tacticool, rugged, stealthy and practical manner.

Watch Accessories & EDC Essentials are all that a man really needs, just open that watch case of yours, swap a strap on your watch of the day, grab your keys, your wallet, your pen and notebook and get things done!

Pampering your watch collection is somewhat of a ritual, it brings introspection, reflection, imagination and appeasement. To know you’re well equipped to face what life is throwing at you is an empowering feeling, one that I want to share with you through a curated selection of products.

With your interest and support, I want SPEZ to grow into something bigger, a watch community, a lifestyle and a stoic mindset, where watches are a powerful talisman and where everything is possible, given the goodwill and effort.

It’s a pleasure to embark with you on this journey,

Sincerely,

Ali